Video marketing is becoming increasingly popular. But we all know that the app stores can be different from other marketing platforms. Does video work as well on the app stores? More specifically, how important is an app promo video for your Android app on the Google Play Store? It is worthwhile to invest the time and money to create a video?
5 Google Play Categories Where Apps With Promo Videos Get More Downloads
How to set up categories in your store – MemberHub Help Center
You can assign two categories to your app — a primary and a secondary category. This will be the category in which the app appears when users browse the App Store or filter search results, and it determines placement on the Apps tab or Games tab on the App Store for iPhone and iPad. For Mac apps, the primary category you select is also the category in which the app appears when users browse the Mac App Store or filter search results, and it determines placement in the Categories tab on the Mac App Store in macOS To decide which category will best serve your app, consider the following:.
The products in the main menu are determined by the root category that is assigned to the store. The root category is basically a container for the main menu in the category tree. You can create a root category with an entirely new set of products or copy products from an existing root category. The root category can be assigned to the current store or to any other store in the same website.